Current:Home > ScamsTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -InvestTomorrow
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-18 02:11:31
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (4)
Related
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- Here’s how to protect yourself from common scams this tax season
- Driver rams into front gate at FBI field office in Atlanta, investigation underway
- Judges, witnesses, prosecutors increasingly warn of threats to democracy in 2024 elections as Jan. 6 prosecutions continue
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Thinking about buying Truth Social stock? Trump's own filing offers these warnings.
- Gen V’s Chance Perdomo Honored by Patrick Schwarzenegger and More Costars After His Death
- Donald Trump has posted a $175 million bond to avert asset seizure as he appeals NY fraud penalty
- Military service academies see drop in reported sexual assaults after alarming surge
- Brave until the end: University of Kentucky dancer Kate Kaufling dies at 20 from cancer
Ranking
- 'We're reborn!' Gazans express joy at returning home to north
- Barbara Rush, actor who co-starred with Frank Sinatra and Paul Newman among others, dies at 97
- Fast food chains, workers are bracing for California's minimum wage increase: What to know
- Alex Murdaugh sentenced to 40 years in federal prison. 'Extensive, brazen and callous.'
- The company planning a successor to Concorde makes its first supersonic test
- Mass shooting outside Indianapolis mall leaves 7 injured, all children and teens, police say
- Ronel Blanco throws no-hitter for Houston Astros - earliest no-no in MLB history
- One dead, 5 wounded in shooting at Easter brunch in Nashville restaurant
Recommendation
As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
Sheriff’s deputies fatally shoot man in Mississippi
Transportation Secretary Pete Buttigieg says we don't fully know conditions for Baltimore bridge repair
Shakira says sons found 'Barbie' movie 'emasculating': 'I agree, to a certain extent'
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Law & Order's Angie Harmon Says Deliveryman Shot and Killed Her Dog
Pope Francis will preside over Easter Vigil after skipping Good Friday at last minute, Vatican says
GalaxyCoin: A safe and convenient cryptocurrency trading platform