Current:Home > reviews'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -InvestTomorrow
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-12 22:29:04
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (8)
Related
- This was the average Social Security benefit in 2004, and here's what it is now
- The Best Under $10 Exfoliating Body Gloves for Soft Skin, Self-Tanning & Ingrown Hairs
- Elon Musk says Twitter restored Ye's account without his knowledge before acquisition
- Ashley Graham Celebrates Full Circle Moment Hosting HGTV's Barbie Dreamhouse Challenge
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Ashley Graham Shares the Makeup Hack That Makes Her Life Easier as a Busy Mom
- Gilmore Girls Costume Supervisor Sets the Record Straight on Father of Rory Gilmore's Baby
- 'God of War Ragnarok' Review: A majestic, if sometimes aggravating, triumph
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Facebook parent company Meta sheds 11,000 jobs in latest sign of tech slowdown
Ranking
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Playing Pirate: Looking back on the 'Monkey Island' series after its 'Return'
- Olivia Wilde Shares Cheeky Bikini Photo to Celebrate New Chapter
- U.N. says Iran on pace for frighteningly high number of state executions this year
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Russia fires missiles at Ukraine as Zelenskyy vows to defeat Putin just as Nazism was defeated in WWII
- Elon Musk targets impersonators on Twitter after celebrities troll him
- Racial bias affects media coverage of missing people. A new tool illustrates how
Recommendation
Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
How documentary-style films turn conspiracy theories into a call to action
Elizabeth Holmes sentenced to 11 years in prison for Theranos fraud
The fastest ever laundry-folding robot is here. And it's likely still slower than you
'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
Elon Musk says Ye is suspended from Twitter
Autopsies on corpses linked to Kenya starvation cult reveal missing organs; 133 confirmed dead
Sephora 24-Hour Flash Sale: 50% Off Foreo and More